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      <image:title>12 Portfolios / Samples</image:title>
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      <image:title>12 Portfolios / Samples</image:title>
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      <image:title>12 Portfolios / Samples</image:title>
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  <url>
    <loc>http://www.hughshipman.com/blog</loc>
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    <priority>0.75</priority>
    <lastmod>2026-07-22</lastmod>
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  <url>
    <loc>http://www.hughshipman.com/blog/2026/5/31/is-the-custom-of-saying-thank-you-dead</loc>
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    <priority>0.5</priority>
    <lastmod>2026-07-26</lastmod>
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      <image:title>Blog - Article 1: Is the Custom of "Thank You" Notes Dead? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>http://www.hughshipman.com/blog/2023/7/8/doing-the-right-thing</loc>
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    <priority>0.5</priority>
    <lastmod>2026-07-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5702f3d0e707eb5e3e9c0892/628f6fe6-3da8-4c80-a70c-4e032fd9ab31/Capture%27%27betrayal-fotor-202607261888.png</image:loc>
      <image:title>Blog - Article 2:  Do the Right Thing, But the Results May Not Be What You Expect - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5702f3d0e707eb5e3e9c0892/c6567c3b-21ea-4e2c-8e05-09197affd9be/McIntosh+State+Bank+1-fotor-20260726181846.png</image:loc>
      <image:title>Blog - Article 2:  Do the Right Thing, But the Results May Not Be What You Expect - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>http://www.hughshipman.com/blog/2016/9/1/the-ultimate-archive-librarians</loc>
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    <priority>0.5</priority>
    <lastmod>2026-07-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5702f3d0e707eb5e3e9c0892/2d5ee084-3e39-4b09-b1ba-31ce343fbe95/Archive+Post+1--02SEP2016-fotor-2026072223209.png</image:loc>
      <image:title>Blog - Article 3:   Designers: The Ultimate Archive Librarians - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.hughshipman.com/blog/2016/7/31/ddl3204wtq7q3j3cldlcbpbn8yk9uq</loc>
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    <priority>0.5</priority>
    <lastmod>2026-07-26</lastmod>
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      <image:title>Blog - Article 4:   Make a Beautiful Noise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>http://www.hughshipman.com/blog/2016/7/26/design-really-matters</loc>
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    <priority>0.5</priority>
    <lastmod>2026-07-26</lastmod>
    <image:image>
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      <image:title>Blog - Article 5:  Design Really Matters - Make it stand out</image:title>
      <image:caption>Illustration I made for my article. I couldn’t find a photo showing the Falcon and Mustang side-by-side, so I made my own.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.hughshipman.com/blog/2016/4/25/the-finishing-details</loc>
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    <priority>0.5</priority>
    <lastmod>2026-06-16</lastmod>
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      <image:title>Blog - Article 6:   The Finishing Details</image:title>
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    <image:image>
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      <image:title>Blog - Article 6:   The Finishing Details</image:title>
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    <image:image>
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      <image:title>Blog - Article 6:   The Finishing Details</image:title>
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    <image:image>
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      <image:title>Blog - Article 6:   The Finishing Details</image:title>
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    <image:image>
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      <image:title>Blog - Article 6:   The Finishing Details</image:title>
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    <image:image>
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      <image:title>Blog - Article 6:   The Finishing Details</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5702f3d0e707eb5e3e9c0892/1461628751485-DCR1YOYTGTO54UX4YX24/Sixes+UMC--steeple+5--2016.JPG</image:loc>
      <image:title>Blog - Article 6:   The Finishing Details</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5702f3d0e707eb5e3e9c0892/1461628751503-9N2SJZJQ8N4V87Q5TR9Q/Sixes+UMC--steeple+6--2016.JPG</image:loc>
      <image:title>Blog - Article 6:   The Finishing Details</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5702f3d0e707eb5e3e9c0892/1461628751762-1GPWG2XKZXFD9J0JCZN7/Sixes+UMC--steeple+7--2016.JPG</image:loc>
      <image:title>Blog - Article 6:   The Finishing Details</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5702f3d0e707eb5e3e9c0892/1461628751802-LKEPSVW2N7U9FLLCZE0H/Sixes+UMC--steeple+8--2016.JPG</image:loc>
      <image:title>Blog - Article 6:   The Finishing Details</image:title>
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  </url>
  <url>
    <loc>http://www.hughshipman.com/blog/2016/7/14/it-factor-who-has-it-and-who-doesnt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-26</lastmod>
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      <image:title>Blog - Article 7:   IT Factor--Who Has It and Who Doesn't? My next book - Make it stand out</image:title>
      <image:caption>If you have low "It Factor", feeling uncomfortable for little to no reason is common.  We call it "being shy", but I think It Factor is at play here and why "being shy" is impossible to overcome</image:caption>
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  </url>
  <url>
    <loc>http://www.hughshipman.com/blog/2016/7/4/early-dawn-in-small-government-america-circa-2025</loc>
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    <priority>0.5</priority>
    <lastmod>2026-07-26</lastmod>
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      <image:title>Blog - Article 8:   Early Dawn in Small Government America (circa 2025)--A Short-Short Story - Make it stand out</image:title>
      <image:caption>At the end of the story Henry rides away on his bike.</image:caption>
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  </url>
  <url>
    <loc>http://www.hughshipman.com/blog/2017/4/12/what-software-do-you-use</loc>
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    <lastmod>2026-07-26</lastmod>
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      <image:title>Blog - Article 9:   What Software Do You Use? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5702f3d0e707eb5e3e9c0892/1492066692926-OOK5J2PX2M1X8ID25BR2/image-asset.jpeg</image:loc>
      <image:title>Blog - Article 9:   What Software Do You Use?</image:title>
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    <image:image>
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      <image:title>Blog - Article 9:   What Software Do You Use?</image:title>
      <image:caption>Can you see any difference between the two?</image:caption>
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    <loc>http://www.hughshipman.com/blog/tag/cd</loc>
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    <loc>http://www.hughshipman.com/blog/tag/website</loc>
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    <loc>http://www.hughshipman.com/blog/tag/decision</loc>
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    <loc>http://www.hughshipman.com/blog/tag/neon</loc>
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    <loc>http://www.hughshipman.com/blog/tag/cars</loc>
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    <loc>http://www.hughshipman.com/blog/tag/Audacity</loc>
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    <loc>http://www.hughshipman.com/blog/tag/Ford</loc>
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  <url>
    <loc>http://www.hughshipman.com/thank-you-notes</loc>
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    <lastmod>2026-05-30</lastmod>
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      <image:title>Thank You Notes - Southlife Homes</image:title>
      <image:caption>A thank you note from Southlife Homes after completing their new identity program. Of course they sent it to my office on the old letterhead and not the new, but….oh well. They were quite pleased with the entire package—identity, print, signage, marketing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5702f3d0e707eb5e3e9c0892/1780117455490-GBG27IQ7WUBULMY7CB65/Thank+You+Scans--1.jpg</image:loc>
      <image:title>Thank You Notes - Southlife Homes</image:title>
      <image:caption>A thank you note from Southlife Homes after completing their new identity program. Of course they sent it to my office on the old letterhead and not the new, but….oh well. They were quite pleased with the entire package—identity, print, signage, marketing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5702f3d0e707eb5e3e9c0892/1780119879293-XZJLR9K8T4CUV413E6OH/Thank+You+Scans--2.jpg</image:loc>
      <image:title>Thank You Notes - Thank You Scans--2.jpg</image:title>
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    <image:image>
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      <image:title>Thank You Notes - Thank You Scans--3.jpg</image:title>
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